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From wood to pulp to fiber – this is Lenzing.
We weave innovation and respect into sustainability. Our technology inspires the fashion and hygiene industries to make better decisions. We work towards a circular economy and a Carbon neutral future for you and generations to come.
Make the right choice and contribute to our GOOD FIBRATIONS!
For the area of Commercial located in Shanghai, we invite Marketing Nonwovens experts to submit applications for the role as
Deputy Marketing Manager Nonwovens, Asia
- Department: Marketing, Sales, PR & Business Development
- Position: Employee
- Location: China, Shanghai (Sales Office)
Purpose & key responsibilities of the role
You will support the Global Head of Marketing in developing and executing regional brand and communication strategies aligned with the Global Marketing Strategy. This role ensures consistent brand messaging across Asia through digital, PR, events, and co-branding initiatives with partners.
Media, PR & Content Coordination
- Strategically manage Asian social and digital media channels in collaboration with regional/global agencies.
- Lead PR initiatives across Asia, ensuring alignment with brand strategy.
- Localise global marketing materials and creatives to maintain consistent brand messaging.
Event Management & Special Projects
- Organise and oversee regional fairs and events, coordinating with external partners.
- Execute special marketing projects (e.g., school initiatives, videography) that enhance brand visibility.
Customer Education Program (LFE)
- Act as program lead and main contact for the LFE initiative in Asia.
- Coordinate content adaptation and process alignment with internal departments.
Co-Branding & Licensing
- Develop and implement strategic co-branding activities with partners and retailers.
- Manage brand licensing processes, including customer training and compliance with brand guidelines.
Your ideal profile for this exciting role
- You hold a degree in Marketing or a related field; you also bring commercial or technical experience, which is a strong plus.
- You have a strong understanding of strategic marketing and business planning.
- You bring proven experience in event management, social media planning, PR, and advertising.
- You have copywriting and graphic design skills, which are considered an advantage.
- You demonstrate excellent communication and collaboration skills.
- You are fluent in Business English and Chinese.
- You are proficient in MS Office (Word, Excel, PowerPoint, Outlook).
- You are comfortable working in a matrix organisation.
Our benefits
- Work-life balance with flexible working & home office opportunities, depending upon your role
- Inspiring personal development program with access to extensive online Learning platform and formal training by experts
- The chance to make an impact within a Sustainable & Innovative industry leader
- Collaborative international working environment
- Involvement with our diverse & inclusive company culture
The monthly gross salary for this position is according to collective agreement in the chemical industry based on 38 working hours/week at least EUR xxx.- with a willingness to overpay – depending on qualifications and experience.
Additionally you will also take part in the Lenzing bonus system.
We offer flexible working time and remote working options.
Are you passionate and qualified to take this role?
Take the chance to contribute to the success of the Lenzing Group!
We are looking forward to your online application.
Your responsible recruiter: Elly Yao
